All About Digital Marketing | Where to learn Digital Marketing? | Types of Digital Marketing | Everything you need to know about Digital Marketing | By Team Amaze

 

Preface 

You must have seen posts on social media platforms like Instagram, LinkedIn, Twitter etc. where just at the top or bottom of the post it is written “Promoted” or you can think of ads you see in between the videos on YouTube, all these advertisements whether they are video, posts or display ads etc. are a part of Digital Marketing.

In simple terms, digital marketing is nothing but a way of promoting your brand and services online and researching and analyzing the about market for better results. Since the internet usage has increased more than twice in these recent years, it is highly recommended for businesses to go online for better growth.

How Does Digital Marketing Work?

The main task is to know your consumers, i.e. whatever you are selling is for what kind of people – is it for teenagers? for women? for sport lovers? The second step is to come up with innovative ideas to attract your target audience. From small businesses to blue-chip companies, every one uses digital marketing to promote their products and services.

But keep in mind that not every type of digital marketing practice is gonna help your business grow that much, in some cases display ads are better investment and in some cases video ads, it all comes down to the very first question – who is your target audience?

Kinds of Digital Marketing

Now it’s time to have a look at different kinds of digital market specialisms that you can learn to earn.

1. Search Engine Optimization

SEO is used to make your website visible on top with the use of “keywords” in your content, when someone searches for a specific result. As we all know, usually when we Google anything we click or visit the website(s) that appear on the first page of our search. Now you must have got the feel what gonna be next, still let me put it in short : ranking on top page(s) leads to more audience engagement which leads to more revenue generation. The “organic” traffic has its own importance in today’s market.

2. Content Marketing

SEO helps a lot in content marketing and go hand-in-hand but both have their own importance. Content marketing is the practise to come up with quality content that helps you compel the people visiting your website into becoming a customer. And the content I’m talking here is the written matter containing info about the respective product/service(s).

A content writer’s job is to research and use “keywords” for better ranking combined with their own style of representing any information and here information is the first preference. This helps in gaining trust of your customers and grant you with a sense of strong feeling that they will return soon.

3. Social Media Marketing

As the name suggests, social media platforms like LinkedIn, Twitter, FaceBook etc. are the main sources of attracting audience or customers. It is not only well suited for B2C marketers but also for B2B marketing as well. And as more and more people are increasing on these platforms the engagements with the advertisements are also increasing.

One of the main aspects of SM marketing is that marketers’ main focus is on having conversations with their target audience rather than immediate buying/selling.

4. Affiliate Marketing

In majority cases, you promote someone’s product(s) and whenever someone makes a purchase you get commission from it. Let’s understand this with an example of an Amazon affiliate marketer, if someone view the product through your link, then if he/she buys anything from Amazon on that particular day you would your share of money according to that product’s cost.

And just to be clear if you are the trader then you are gonna have to pay the others. However, the revenue share may differ from trader to trader.

Resources to Learn Digital Marketing Online:-

1. Fundamentals of Digital Marketing by Google

This course is especially designed for learners with no prior knowledge of any kind of marketing. It’s completely free of cost and have around 26 modules each containing work-sheets, video tutorials with cool graphics and much more. After you go through all of them you can take the final test and earn your Google certificate.

We all know any certificate from Google make your resume stand out but here it’s more about learning and implementing what you have learnt. I too have studied this course and got my astonishing certificate last year.

 Let's visit this site now. 

2. HubSpot

This site comprises of various tools that are helpful in getting you familiar with SEO, web analytics, social media marketing, content management and many more. It also hosts many conferences to guide the youngsters in this field and on top of that, it provides you courses with certifications that you can share on your social handles as a proof of learning.

Moreover, it uses COS (Content Management System) that not only helps users to administer content on their sites but also helps in getting more traffic.

Let's visit this site now.

3. Content Marketing Institute University

CMI is one of the world’s top content marketing education and training association. It teaches its students various ways to draw a customer’s attention through their words. It also gives you numerous resources (like virtual training sessions) to learn from and guide you along the way. Whether you are newbie or a standard marketer, CMI has something to offer to every kind of learner/seekers. It is a place for seeking marketing knowledge and learn new strategies. Apart from this, it also offers advice and schemes in their monthly magazines to many top MNCs.

Let's visit this site now.f

Bonus Passage:

Short Note on Inbound & Outbound Market:

Inbound marketing mainly focuses on getting information about trends, strategies, research, market analysis, among other things. While outbound marketing is simply the promoting of the product(s). Don’t get confused between outbound marketing and digital marketing, outbound is a part of digital marketing, however, now-a-days these are used interchangeably to some extent.

Inference

Digital marketing has a pool of great career options in both service and product- based companies. And if you looking to expand your business digital marketing would also serve as an excellent weapon in your arsenal. Its all about making strategies and implementing them for better reach and also customer satisfaction.

There’s an old saying in hindi, it goes like this – “jo dikhta h woh bikta h” meaning people would go for things or brands that they know about rather than the ones they don’t know about. And how come they get to know about anything, it’s simple thru advertisement.

Hope we didn’t miss anything important, but still in case you think that we can add some more in this or any other blog(s), please feel free to contact us. 

image source: google